Social networking can be used as an important tool in business management. Apart from being a tool of advertising, it can also be used as a medium of communication both with clients and colleague workers. Social networking is the best method to get the much needed feedback in order to improve the services and grant customer satisfaction (Flynn 2012). 

In an airport, one can use the following strategies in order to maximize the profits. One must give suitable destinations that might attract the attention of potential travellers. It is an added advantage to add photos of these destinations, a brief explanation of these destinations. One must then give the advantages of using the airline on the blog, majority of the people are after class during travelling so it is important to show the features of the planes available in your blog. It is also equally important to be always updated on events all around the world  (Lovett  2011).


During certain events there are increased numbers of travelers to various destinations all around the world. Keeping your blog posted to these events will give you a huge number of customers, these events include special religious holidays, sporting events like world cup, Olympics, historical events like inaugurations, seasons like summer etc. Link your blog to other social networks like Facebook and twitter, it will not only get more viewers but also will act as a good method to get feedback.

A good example of a blog is like one developed in The blog contains various destinations likely to attract travellers.    There is also a diverse reasons to travel to those destinations including; honeymoon, explorations, holidays, etc. The site is also linked to twitter in order to get to more potential customers (Wollan and Smith 2010). The key to the success of any venture is consistency, the blog is updated on a regular basis to keep the customers updated on the up comings and latest developments in the industry. In order for a blog to be successful, the graphics must be attractive to the viewers of the blog. In this blog the pictures used play a crucial role to draw interest of the people viewing the site.


Flynn N., (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential. Indianapolis: John Wiley & Sons.

 Lovett J., (2011). Social Media Metrics Secrets: Volume 159 of Secrets Series. Indianapolis: John Wiley & Sons.

Wollan R., Smith N., (2010). The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business. Indianapolis: John Wiley & Sons.


Wiki strategies

Strategies are comprehensive master plans drawn up by firms and organizations to fulfill their mission statement. A firm that wants to develop a wiki system has to create strategies that will enable it to enhance its internal information collaboration and knowledge sharing techniques. In order to choose the right strategy to implement an Enterprise wiki system, there are certain factors the organization has to consider. These strategies are able to determine whether the Enterprise Wiki, such as Enterprise Wiki 2.0, will be successful or will fail (Sankar, 2009).

In order for any organization to have a competitive edge over other firms, the strategies it seeks to implement have to provide opportunities for persons and groups to augment their creativity and generation of ideas and innovatory techniques (Paulus, 2003). This factor can apply to the strategy itself by enhancing new and unique ideas that will be characteristic of the wiki system. These wiki strategies should be flexible in order to be incorporated into an organization such as the International Geological Congress (IGC). The IGC wiki should be able to provide for the users online solutions and content in ways and methods that enhance collaboration and knowledge sharing. For instance, the IGC Wiki should be able to advertise and increase its current membership and amplify visibility of the science of geology. The wikis are also beneficial to an organization in terms of management and organization of knowledge. These systems can increase the chances for a project to be successful which motivates each member of the project team, enhances cooperation and builds a long-term significance in each team member.

Two strategies can be utilized to gather and generate the ideas employees have. One way of gathering these ideas is to ensure encouragement among employees to send all their suggestions or ideas. The second strategy involves encouraging employees to come up with ideas. The two strategies have no similarities since the second strategy involved describing the problem at hand and then subsequently, encouraging employees to exchange ideas in order for them to inspire each other.

Another strategy involves awarding employee rewards. Rewards act as motivational incentives for employees therefore; awarding them has a positive effect on the employees. While applying this technique, it is essential to recognize what motivates the employees to work (Armstrong, 2002). By knowing about their individual and collective motives and awarding them, knowledge management across the organization is set to increase due to the employees’ performance. Flow of information and knowledge and management of time can be considered as a benefit or a technique at the same time. This is because the exchange of information among employees in the organization increases the chances of them inspiring one another. This further enables employees to create and exchange ideas. Because of many ideas being circulated, time for doing the project reduces, leading to an increase in an individual’s skills and capabilities.

In spite of the techniques aforementioned, it is necessary to set clear rules and guidelines. Guidelines, such as providing the user guide for the users enable the organization develop standards that will support the firm’s strategic plans and increase the number of participants. Through the wikis, an organization such as IGC will be able to meet its general objectives and cover the process of enabling creativity to enhance collaboration and increase in knowledge sharing (West, 2009).

Wikis are essential for an organization since they facilitate the flow of information, reduce the time spent on projects and ensure proper rewarding among employees. These activities do not only increase the firm’s monetary value but also creates a creative environment among employees.


Armstrong. (2002). Employee reward. London: Chartered Institute of Personnel and Development.

Paulus. (2003). Group creativity: Innovation through collaboration. New York: OxfordUniversity Press.

Sankar. (2009). Enterprise Web 2.0 fundamentals. Indianapolis, IN: Cisco Press.

West. (2009). Using wikis for online collaboration: The power of the read-write Web. San Francisco, CA: Jossey-Bass.




Microblogging/Blogging Strategies-Using Social Tools




The company that has successfully implemented web 2.0 tools is International Geological Congress. This was achieved after a thorough assessment of other companies who have increased their return on investment after applying this technology. Research showed that the primary use of social media by these companies is to lower search engine reliance and increase the traffic. The message targets people who have the same interests.

The key aspect that should be considered when implementing the social media strategy is the dynamic nature of an organization’s e-business requirements. The rate at which aims, need and technology strategies applied by different competing companies are alarming. To ensure that there is maximum utilization, successful traffic strategy towards your website, there a some tactics that should be applied.

The first tactic is building of useful content. A company should ensure that any blog content has useful, portable and relevant information. This will attract the clients since they can get the information easily. Integration of real experience features makes the website unique and more compelling.  In addition, ,the blog content should be diversified so that that the audience can expect to find it (Qualman, 2009).

The second tactic is posting the organization’s work on the social media sites.  There are social sites are visited by most clients. As such, ensure that the introductory information that a blogger gives capture the attention of that particular social media user. The information should be appropriate for different people. This strategy creates a link between the website and other related external sites (Topper Mpa, 2009). .

The third tactic is ensuring that one’s work is optimized such that the possibility of getting the site is high. This is extremely beneficial because it is an avenue of forwarding traffic to various web addresses. This will enable the audience to get information about your website when they visit other sources and hence embrace your visibility in the global internet.

The last tactic is  incremental development and monitoring of your work.  This will simplify the otherwise time consuming tasks of developing the contents. The technique used should accommodate the changes and improvement that are made to the site.

Considering the time that people spend on social sites, the implementation of the above strategies  will bring a lot of benefit to the organization. These benefits include management reputation, marketing, recruitment and innovation (Borges, 2011). My recommendation to the IGC is to concentrate on authority and explicitly of the topic that they post. In addition, the attractiveness and updates of the site are also supremely valuable.

Borges, B. (2011). Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Wheatmark, Inc.

Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.

Topper Mpa, H. (2009). Everything you ever wanted to know about social media, but were afraid to ask: Building your business using consumer generated media. iUniverse.




ROI of Enterprise 2.0

Lately, it become obvious that  Enterprise 2.0 tools are used wildly in global business but the ingoing question is what values can Enterprise 2.0 tools contribute to business. However, the answer will differ from organization to other but in general we can say that business through using  wikis , blogs and  social networks organization obtains number of benefits such as  extra customers and brand loyalty which will led to increasing  revenue.  it will also save money by making employees more efficient.

one of many examples is TransUnion Company ,they save around 2.5 million in five month while spending about $50,000 on a social networking and this saving comes from buying less stuff. As  a result of that companies reconnaissance the increasing in implementing Enterprise 2.0 tools required sold returns on investment measurement method.

Return on investment (ROI), is used to determine how much cash the company earn form a project. To do so, it is essential to know what is the  target and choose the appropriate formula. Companies required to focus on how much the Enterprise 2.0 project will cost and how much it will save. For example, if the implantation of Enterprise 2.0 project cost $20000 and it is estimated during two years the company will save $1200000. This can be calculated by using the fallowing formal:

(Gains from investment – Costs of investments) / Costs of investments * 100

However, there are a large number of formals that can be used depending in what is needed to measure and the nature of the project. Each of these formals requires different type of information. Moreover, Idealizes Model of ROI can be useful guide to demonstrate the relationship between value and cost explaining the factor that may play significant  role while calculating ROI for Enterprise 2.0 projects by  considering  both aims and resources which facilities the understanding of all element  related to the project.

At the end , it is  clear that Enterprise 2.0 delivers value for both company and employee which will improves the overall organization performance. As a result, it is important that companies find the right tool to apply in order to  ensure that all parties  are satisfied  with implanting Enterprise 2.0 within the company. So, using ROI are essential to measure the technology’s success for businesses in terms of Soft and hard benefits

The Risk of social media on organizations

Nowadays, social media has  become the trust worthy source of any incident, as the indecent can be proven with a picture or video. Thus, there are potential of risk for any organizations around the world as a result of their participation in social media. This post will be focusing on the largest and the most leading company in coffeehouse in the world which is Starbucks.

Starbucks is one of the most popular coffee and coffeehouse globally. The Starbucks coffeehouse chain  is based on Seattle, where the first Starbucks store was opened there. Starbucks  is popular with the coffee they made as it is the main service in the coffeehouse. Also, they have various of drinks and food including cold drinks, sandwiches, desert ,mugs and others that can browsed through Starbucks website.


First Starbucks

Starbucks company has been using many social media tools as a way to communicate with customers. Fan page on Facebook has roughly 31 million fans, and  3 million followers on twitter.  Starbucks channel in YouTube has more than 13000 subscribers. As a result, there must be many risks associated with Starbucks regarding social medial.

Reputation Risk:  Employees working in Starbucks are defiantly involved in social network, as they may tweet inappropriate content or post a video on YouTube. This can easily threaten or damage the reputation of this earned brand. For example,  couples in Philippians bought a cold drink and they found a foreign object in the end of the drink, the video below shows the reaction of the couples and what was the respond of the company one the  video was uploaded on YouTube.


Hence, Starbucks  management has to establish ground rules and implement several safeguards against the unwanted conduct of its employees, contractors and third parties on such as monitoring employees’ use of Social Medial Sites whilst at work, engaging a social media reputation monitoring service and preparing a Crises Management Plan to deal with social medial crises.

Confidential information Leak Risk: Since the employees have access to social media, confidential information can be leaked and exposed to the public , which can harm the company in some how financially.This can happen in different ways and patterns , such as leaking information by an employee, and releasing enormous and deep information about the company on twitter or Facebook by a former employee.

So we can see from this post that social media is a remarkable way for organizations to communicate , share knowledge and more involved with their costumers. However, Strict and harsh policies should be taken under consideration to be applied to control the use of social network

Benefits and Risks of Enterprise 2.0

Enterprise 2.0 is rapidly growing causing a huge impact in the business industry.  A large number of companies start using social media wether to advertise or improve their businesses.  A number of factors has to be considered  in order of assessing benefits and risks of implementing Enterprise  2.0 to organization such as ; organization size, age distribution, knowledge intensity, and organizational; culture.


American Express is one of the major organizations realized that social media has become a priority  and the best communication for small business.  As a result American Express, American Express OPEN decided to use social media in order to spur its own growth,  but the growth will be for its small business customers.  The concept of behind  OPEN forum comes when business owner discover that their growth will depend in the ability of connecting with others to support their ideas and experience. The OPEN forum will be a tool that provide knowledge and recourses to help small business owner improve their business.

As American Express are looking for improvement, risk and benefits  become their main concern while implanting  Enterprise 2.0. So, best practices  was used in order to maximize the benefits and minimize the risks.

AE founded that there are number of benefits around using these tools. Firstly Productivity and Efficiency which will  play a huge role to improve team performance by facilated communication and celebration resulting in easy access to information and increase  Staff Engagement. Moreover, Knowledge consider as other benefits which make searching  obtain the most relevant information for each individual. Finally, using Enerprise 2.0 technologies help companies to advertise their product or learn about the company’s latest updates which help to create a leadership position and enhance the organization Reputation.

In spite of Enterprise 2.0 benefits, the  are some risks should be considered . security is a major risk when using online tools because it  open system used by large number of people to exchange information. Moreover, Loose of Control is another risk aspect that are associated with security , meaning the difficulties in controlling the flow of information in the organization. Finally, posting false information in the company forum can affect the company Reputation and Reliability which may impact the overall company image.

As it is clear through WE case study, the use of Enterprise 2.0 (OPEN Forum ) bring up successful integration between ideas and priorities which deliver the best experience for the users outcome in both benefits and risks that may appear during or after implanting the project .

So, what do you think is the best way or strategy that can be used to maximize the benefits and minimize the risks?