Social networking can be used as an important tool in business management. Apart from being a tool of advertising, it can also be used as a medium of communication both with clients and colleague workers. Social networking is the best method to get the much needed feedback in order to improve the services and grant customer satisfaction (Flynn 2012).
In an airport, one can use the following strategies in order to maximize the profits. One must give suitable destinations that might attract the attention of potential travellers. It is an added advantage to add photos of these destinations, a brief explanation of these destinations. One must then give the advantages of using the airline on the blog, majority of the people are after class during travelling so it is important to show the features of the planes available in your blog. It is also equally important to be always updated on events all around the world (Lovett 2011).
During certain events there are increased numbers of travelers to various destinations all around the world. Keeping your blog posted to these events will give you a huge number of customers, these events include special religious holidays, sporting events like world cup, Olympics, historical events like inaugurations, seasons like summer etc. Link your blog to other social networks like Facebook and twitter, it will not only get more viewers but also will act as a good method to get feedback.
A good example of a blog is like one developed in http://blog.vtravelled.com/. The blog contains various destinations likely to attract travellers. There is also a diverse reasons to travel to those destinations including; honeymoon, explorations, holidays, etc. The site is also linked to twitter in order to get to more potential customers (Wollan and Smith 2010). The key to the success of any venture is consistency, the blog is updated on a regular basis to keep the customers updated on the up comings and latest developments in the industry. In order for a blog to be successful, the graphics must be attractive to the viewers of the blog. In this blog the pictures used play a crucial role to draw interest of the people viewing the site.
Flynn N., (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential. Indianapolis: John Wiley & Sons.